Solutions
Fractional CMO, VP Marketing & Growth Leadership
Strategic Leadership. Hands-On Execution. Pipeline-Focused Growth.
Most organisations don’t need another marketing agency.
They need an experienced marketing leader who can quickly assess the business, identify growth opportunities, align sales and marketing, and build a predictable pipeline engine that delivers measurable commercial results.
As an experienced Fractional CMO, VP Marketing, Marketing Director and Growth Leader, I help technology companies accelerate growth through a combination of strategic leadership and hands-on operational delivery.
With more than 20 years of experience across enterprise software, SaaS, AI, CPM/EPM, BI, ERP, cloud and technology markets, I have built, transformed and led marketing functions ranging from early-stage scale-ups to global enterprise organisations.
Unlike many consultants, I don’t stop at strategy. I work alongside leadership teams to implement programs, optimise performance and deliver results.
Pipeline Development & Revenue Growth
One of the biggest challenges facing technology businesses today is creating a consistent flow of qualified pipeline.
I specialise in building and optimising marketing engines that generate demand, improve conversion rates and accelerate revenue growth.
My experience includes:
- Building demand generation programmes that create measurable pipeline and revenue contribution
- Developing Account-Based Marketing (ABM) programs for enterprise sales environments
- Creating sales and marketing alignment processes that improve lead quality and conversion
- Building SDR and inside sales functions
- Designing nurture programmes that accelerate opportunities through the sales cycle
- Developing partner and channel marketing programs that increase indirect revenue
- Implementing reporting, attribution and ROI frameworks to measure marketing performance
- Improving marketing efficiency through technology, automation and process optimisation
Throughout my career, marketing programs I have led have delivered multi-million-pound pipeline contribution, strengthened sales performance and helped organisations scale successfully.
Fractional Marketing Leadership Services
Fractional Chief Marketing Officer (CMO)
Strategic leadership for organisations requiring executive-level marketing expertise without the cost of a full-time CMO.
Fractional VP Marketing
Supporting CEOs and leadership teams with marketing strategy, pipeline development, team leadership and growth execution.
Interim Marketing Director / Head of Marketing
Providing experienced leadership during periods of transition, growth, restructuring or recruitment.
Demand Generation & Pipeline Growth
Building integrated programmes across direct, digital, partner and customer channels to drive sustainable revenue growth.
Go-to-Market Strategy
Creating positioning, messaging and launch strategies that increase market visibility and accelerate customer acquisition.
Sales & Marketing Alignment
Improving collaboration, lead management, reporting and accountability across revenue-generating teams.
Marketing Transformation
Reviewing existing marketing operations and implementing scalable processes, technology and measurement frameworks.
Board & Executive Advisory
Providing strategic guidance to CEOs, founders, boards and investors on growth strategy, market positioning and marketing investment.
Areas of Expertise
- Marketing Strategy & Planning
- Demand Generation
- Pipeline Development
- Account-Based Marketing (ABM)
- Lead Generation & Nurture
- Product Marketing
- Partner & Channel Marketing
- Digital Marketing
- SEO & Content Marketing
- Social Media Strategy
- PR & Analyst Relations
- Events & Webinars
- SDR Leadership
- HubSpot CRM & Marketing Operations
- Marketing Analytics & ROI
- Executive Communications
- Brand Development
- Marketing Transformation
Industry Expertise
Deep experience across:
- Enterprise Software
- SaaS
- CPM/EPM & FP&A
- Business Intelligence & Analytics
- ERP & BPM
- AI & Intelligent Applications
- Microsoft Fabric & Power BI
- Cloud Technologies
- Cybersecurity
- Test Automation
Why Clients Engage Me
Clients typically engage me when they need:
✓ Stronger pipeline generation
✓ Better alignment between sales and marketing
✓ More effective demand generation
✓ Executive-level marketing leadership
✓ A scalable go-to-market strategy
✓ Marketing transformation and operational improvement
✓ Additional leadership during periods of growth, acquisition or change
Many of my engagements last several years and are secured through referrals and repeat business, reflecting the long-term value, commercial focus and hands-on support I provide.
Whether you need a Fractional CMO, VP Marketing, Marketing Director or a trusted growth advisor, my focus remains the same: building pipeline, driving growth and delivering measurable business outcomes.
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