Profile
I help ambitious technology companies turn marketing into a predictable driver of growth.
My career has been built on one principle: marketing should be accountable for business outcomes—not just marketing activity.
I combine board-level strategic leadership with hands-on operational execution, working closely with CEOs, founders, executive teams and investors to build high-performing marketing functions that generate measurable revenue growth.
As an experienced Chief Marketing Officer (CMO), VP Global Marketing and Fractional CMO, I have spent more than 20 years helping enterprise software, SaaS, AI and cloud businesses accelerate growth, build predictable pipeline, strengthen market positioning and align marketing directly with commercial success.
Expertise
My expertise spans the entire marketing lifecycle, including growth strategy, go-to-market (GTM), demand generation, Account-Based Marketing (ABM), product marketing, digital transformation, partner and channel marketing, PR and analyst relations, SDR leadership, marketing operations, HubSpot, AI-enabled marketing and marketing analytics.
Unlike many strategic advisors, I remain actively involved in delivery—building campaigns, developing messaging, optimising digital performance, mentoring teams and creating integrated marketing programmes that consistently generate qualified pipeline and measurable ROI.
Throughout my career I’ve held multiple CMO, VP Marketing and Marketing Director positions with organisations including Oracle/Hyperion, Workday (Adaptive Planning), Computacenter, Maxima plc, S1 Corporation, Access Intelligence and Acterys, as well as delivering long-term Fractional CMO engagements for technology companies across EMEA and global markets.
I’ve helped launch and scale businesses across Europe, built marketing functions from the ground up, generated multi-million-pound sales pipelines, strengthened partner ecosystems, supported successful acquisitions and transformed marketing into a commercial growth engine.
My sector expertise includes Enterprise Software, SaaS, AI, Microsoft Fabric, Power BI, CPM/EPM, FP&A, ERP, Business Intelligence, Analytics, Cloud, Cybersecurity, Test Automation and Enterprise Technology.
Today I work with organisations that need experienced executive marketing leadership without the commitment of a full-time CMO—whether that’s driving growth, improving pipeline, transforming marketing, launching new products, entering new markets or aligning sales and marketing around a common commercial strategy.
If your business needs experienced marketing leadership that combines strategic vision with practical execution—and delivers measurable commercial results—I’d be delighted to connect.
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